There has been a shift in the Indian direct selling sector toward wellness, cosmetics, and personal care products. MI Lifestyle Marketing is one such business. With internal sub-brands, each with its own unique brand identity, Mi Lifestyle Marketing has expanded over a huge area. Our distributors have the unique right to purchase merchandise at Distributor Price (DP), which is significantly less than the MRP.
The cross-promotion platform raises the user community's awareness of brands and the direct selling industry. This revised approach not only expands business options for individuals, but also reduces the price of intelligently planned convenience-shopping models for the consumer market.
We think that as consumer markets grow, the middle class in India will have at least 2.5 times as much money to spend as they want by 2025. Direct selling encourages micro-entrepreneurship by giving a large number of people the chance to earn extra income. At present, it is believed that over 5 million people in India are involved as direct sellers, and this number is only expected to rise as the sector develops.
Assocham did a study that showed that the direct selling business in India almost doubled between 2011 and 2016. In 2016, it was worth Rs 12,620 crore. By 2021, it is expected to be worth Rs 15,930 crore, which is a CAGR of about 4.8%.
Certainly, the future of MI Lifestyle Marketing is bright, and it is going to continue to be the leader in the direct selling business.